SMAAK sparked from a simple truth: Sam wanted to quit smoking but still craved the charm of the smoker’s moment. Without a cigarette, though, he felt restless and out of touch with the moment. That’s when the standard toothpick entered the scene. A flat, minty toothpick quickly became Sam’s go-to. Not only did it bring character, the physical feeling of that little pick between his jaw became the perfect enactment of a mindful moment.

Yet, something was missing—a sensation. Then, at a festival, Sam and Robert came up with the missing ingredient: smaak (flavour in Dutch). After years of perfecting the formula, we have found the ultimate upgrade: SMAAK Sticks.

Why settle for dull picks when you could have a burst of sensation that exceeds that of gum, candy, soda and even cigarettes?

We are thrilled to introduce the one and only, SMAAK ORIGINAL